Strategic Operations and Inter-organizational Relation Management
This research line is founded on scientific investigation studies focused on establishing an interface integrating all functional fields inside an organization. Its main study topics are: Strategic management, operation management, logistics and supply chain, technological strategies, innovation management and production networks.
Strategic Marketing Management
It approaches studies about consumer behavior, analysis methodologies, policy formulation, strategy development, and organizational marketing management from several perspectives. The main study areas are: Marketing management, consumer behavior, relationship marketing, and Internet marketing.
